VTS had a record-setting year. It was time to celebrate.
Challenge: As the end of the year approached, VTS needed a big win to close 2022 while driving pipeline influence into 2023.
Solution: Ideated, conceptualized, and executed a multi-faceted marketing campaign to showcase the power of VTS data, empower employees to share, and engage with VTS’ targeted account list. Also piloted a geo-targeting strategy so that accounts in markets will glean insights that directly correlate to their specific markets. This offered an extra touch to personalize and provide a valuable customer experience. The campaign has driven over $1M in pipeline influence since launch.