A social series where 2 comedians explore Los Angeles with just 60 bucks and a SIXT rental!
Challenge - SIXT wanted to create more video content and showcase their new fleet arrivals targeted towards the millennial market
Facilitated partnership with BMW to collaborate on the pilot episode. Worked with SIXT’s external ad agency for all elements in the production cycle and curated relevant online content, talent, and copy. Handled paid social campaigns as well. Video reached over 1 million people and received over 500,000 views across Facebook, Twitter, and Youtube.
Due to the success of Los Angeles. Created another SIXT-y Bucks episode for the San Francisco market through partnership with MINI.
