Down…42…Set…SIXT
Together with an external agency, SIXT created a frenzy of themed micro-content featuring opposing football team coaches covertly communicating behind their play sheets. The resulting concept came in the form of 8 snack-sized content pieces that paid tribute to the annual culmination of America’s favorite sport. Oversaw all strategy and content creation for the campaign as well as managing paid social media campaigns on Facebook, Youtube and Instagram