Opening of the first SIXT branch in New York City
Challenge: SIXT needed to make a big splash announcing itself in NYC on a limited budget.
Solution: To gain more of New York City's rental car market, SIXT continued its history of clever marketing by turning Manhattan's Sixth Avenue into SIXT Avenue. In a span of an hour, they were able to put up signs and even orchestrate a 10-car parade through Manhattan.
Organized the video shoot in order to promote the activation across social media, reached out to local influencers and press to attend the grand opening at Cadillac House. The video reached over 70,000 views on social media and the press event garnered articles in ADWEEK and Travel Weekly.