Cody Beavers
After years at early-stage startups as well as large companies, and listening to more podcasts than I would like to admit, I’m starting to come to terms with the fact that I’m really good at two things: creating great content and communicating it into the world. I’m also a big believer in the power of branding. We don't just buy “stuff”. We don't make decisions based on features, benefits, or even price. We make decisions based on authenticity, emotion, "gut feel", and brand loyalty. We buy when we are captivated. We buy when we are immersed, moved, or engaged to the point that we drop whatever it is we're doing and say, "Oh, hell yeah! I need some of THAT." My goal is to contribute to creating that reaction.